We approach your content marketing dilemmas by putting our feet in the shoes of your intended audience. We then reverse-engineer their customer journey so that your content gives them value first, before you go for the ask.
We work fast and hard to get your content needs met in the short-term. But we know the best content takes time and effort. Our best results come from a long-term partnership aligned with your business goals.
Rewiring the narratives around neurodiversity is hard work. That’s why when we produce content, we aim to produce content that will last the test of time. We want people to remember your contribution to the world.
Who am I?
“Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable." - Seth Godin
Hello! I'm Rachel Worsley. I’ve got more than five years experience working in journalism and content marketing. My approach in both professions is simple: take original angles, dig deep on storytelling and deliver value for your audience.
I founded Neurodiversity Media in June 2019 as a content marketing agency specialising in copywriting, LinkedIn brand building and telling original stories to help inclusion advocates tell stories about neurodiversity better. Over the past six months, I've worked with inclusion advocates in the autism, ADHD and dyslexia communities to take those narratives outside of advocacy bubbles into the broader public consciousness.
Services That I Provide
I can help you with:
content creation for LinkedIn, through articles, text copy and other visual mediums.
short-term content writing projects such as client case studies and blog posts;
email marketing automation funnels set-up and copywriting (through Mailchimp, Convertkit or Hubspot); and
content strategy planning and consulting;
media coaching and training; and
speaking opportunities (neurodiversity-specific).
If you need any of my services, please get in contact at rachel[at]neurodiversitymedia.com.
Here is what a couple of my clients had to say:
Rachel has been fantastic to work with. She is quick to respond and was able to turn work around within tight timeframes. Rachel wrote a great feature piece that was a try representation of my personal struggles with mental health and dyslexia. This piece was written and published for the Foundation for Young Australians during Mental Health Month. - Shae Wissell, CEO of Dear Dyslexic Foundation.
"I engaged Rachel from Neurodiversity Media to assist me primarily with developing a content strategy and to create a structured and easily repeatable approach to content planning. With the goal of increasing brand awareness and growing my audience and email list having been left wanting previously, I'm now in a position with real clarity on how I can continue to develop both in a way that works for me. Rachel's methodical and thoughtful approach has helped to really build my confidence when it comes to actually develop content. I'm also finding that it's taking less time and much less stress too!" - Chris Turner, Project Enterprise Coaching.
I have also assisted Thriving Now with organising the Sydney Neurodiversity Symposium, which will be held at the Fishburners Coworking Space on 22nd of November. Tickets are now on sale: https://www.neurodiversitysymposium.com.au/
The Journalism Pivot
“We became so enamored of topple-the-mighty journalism that we forgot about raise-up-the-people journalism.” - Carrie Brown.
In November 2019, Neurodiversity Media will launch its first journalism product: the NeuroWork News, a weekly email newsletter that features original news and views on neurodiversity and inclusion in the workplace. NeuroWork is designed to inform anyone who is passionate about meaningful employment in a neurodiverse future of work.
NeuroWork News will land in your inbox first thing on Monday morning, so you can kick off your working week with the best practices for the neurodivergent future. Join the waiting list below to be the first to receive the newsletter when it launches!